--- title: blog | Matthew Winchester --- [Skip to content](https://blackanvil.ca/blog/author/matthew-winchester#main-content) # Build Together ##### Data-driven marketing strategies designed to grow your business, boost customer engagement, and maximize your ROI  [![Cease Your Investigations](https://blackanvil.ca/hubfs/cease.png)](https://blackanvil.ca/blog/own-early-rent-late) [funnels](https://blackanvil.ca/blog/tag/funnels), [data](https://blackanvil.ca/blog/tag/data) ## [Own Early, Rent Late](https://blackanvil.ca/blog/own-early-rent-late) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) Aug 18, 2025, 3:06:42 PM Thesis: Build your own audience first by leveraging your social network, learn through dialogue, the... [Read more](https://blackanvil.ca/blog/own-early-rent-late) [![](https://blackanvil.ca/hubfs/output%20(1).png)](https://blackanvil.ca/blog/search-guide-ai) [hacks](https://blackanvil.ca/blog/tag/hacks), [AI](https://blackanvil.ca/blog/tag/ai) ## [Search Optimization Guide - AI (Chatgpt, Claude, Gemini, etc.)](https://blackanvil.ca/blog/search-guide-ai) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) Jul 20, 2025, 1:54:09 PM One of my core beliefs is that as a business, we yearn to tell our stories and build connections ove... [Read more](https://blackanvil.ca/blog/search-guide-ai) [![](https://blackanvil.ca/hubfs/ChatGPT%20Image%20May%206%2c%202025%2c%2011_33_44%20AM.png)](https://blackanvil.ca/blog/data-vacuum) [data](https://blackanvil.ca/blog/tag/data), [AI](https://blackanvil.ca/blog/tag/ai), [founder lessons](https://blackanvil.ca/blog/tag/founder-lessons) ## [The Data Vacuum: Why AI Alone Won’t Save Your Marketing](https://blackanvil.ca/blog/data-vacuum) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) May 6, 2025, 10:46:32 AM Let me share a confession: I once thought AI was a kind of marketing wizard. You know—just ask a que... [Read more](https://blackanvil.ca/blog/data-vacuum) [![](https://blackanvil.ca/hubfs/ChatGPT%20Image%20May%205%2c%202025%2c%2001_03_47%20PM.png)](https://blackanvil.ca/blog/why-decision-tools-matter) [data](https://blackanvil.ca/blog/tag/data), [AI](https://blackanvil.ca/blog/tag/ai), [Automation](https://blackanvil.ca/blog/tag/automation) ## [Why Decision Tools Matter More Than Code: A Behind-the-Scenes Look at Going Mobile](https://blackanvil.ca/blog/why-decision-tools-matter) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) May 5, 2025, 12:05:46 PM One of the most common traps in product development is thinking the next step is to just “build the ... [Read more](https://blackanvil.ca/blog/why-decision-tools-matter) [![](https://blackanvil.ca/hubfs/ChatGPT%20Image%20May%202%2c%202025%2c%2010_49_44%20AM.png)](https://blackanvil.ca/blog/what-are-utm-codes-how-to-use-them) [funnels](https://blackanvil.ca/blog/tag/funnels), [data](https://blackanvil.ca/blog/tag/data) ## [What Are UTM Codes & How to Use Them](https://blackanvil.ca/blog/what-are-utm-codes-how-to-use-them) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) May 2, 2025, 9:44:31 AM If You're Not Using UTM Codes, You're Flying Blind One of the biggest mistakes businesses make in th... [Read more](https://blackanvil.ca/blog/what-are-utm-codes-how-to-use-them) [![](https://blackanvil.ca/hubfs/ChatGPT%20Image%20Apr%2027%2c%202025%2c%2002_57_16%20PM.png)](https://blackanvil.ca/blog/how-to-bribe-your-customers-for-clicks) [funnels](https://blackanvil.ca/blog/tag/funnels), [hacks](https://blackanvil.ca/blog/tag/hacks) ## [How To Bribe Your Customers For Clicks](https://blackanvil.ca/blog/how-to-bribe-your-customers-for-clicks) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) Apr 23, 2025, 4:18:10 PM In today's economy of attention, you have to fight kicking and screaming to get eyeballs first and t... [Read more](https://blackanvil.ca/blog/how-to-bribe-your-customers-for-clicks) [![Funny funnel](https://blackanvil.ca/hubfs/20250329_180237.jpg)](https://blackanvil.ca/blog/from-paper-to-profit-why-digital-funnels-are-transforming-small-business-marketing) [References](https://blackanvil.ca/blog/tag/references), [funnels](https://blackanvil.ca/blog/tag/funnels) ## [Why Digital Marketing Is Transforming Small Business Strategy](https://blackanvil.ca/blog/from-paper-to-profit-why-digital-funnels-are-transforming-small-business-marketing) ![Picture of Matthew Winchester](https://app.hubspot.com/settings/avatar/74485e6f1a98afebccc3196d70e17856) [Matthew Winchester](https://blackanvil.ca/blog/author/matthew-winchester) Mar 30, 2025, 9:02:03 PM Marketing is challenging. For small businesses, it's often overwhelming. The traditional route—paper... 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