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We track how your marketing actually performs—from first click to final purchase—and show you what’s working (and what’s not) so you can grow faster, with confidence.
Your business needs to know how much to spend on marketing and where. If you want to know more, book a call or sign up for our newsletter below.
From ad click to newsletter open to sale—we follow the full customer journey and pinpoint the moments that matter.
We test hooks, content, and calls to action to learn what resonates with your audience and adapt your marketing accordingly.
No fluff. We calculate the actual return on your marketing investments so you can scale what works and cut what doesn’t.
At Black Anvil, we believe businesses deserve better—clear insights, real numbers, and a system that evolves as customers do.
I've spent over a decade in startups around people obsessed with the growth of their ideas and business. I've learned you have to spend money on marketing and advertisements for my last startup. The company I founded grew to being venture-grade and selling software subscriptions around the world.
We integrate with your marketing and sales tools—Facebook Ads, HubSpot, Square, and more—to track the full customer journey.
We monitor what happens from ad click to purchase: who clicked, who signed up, and who actually bought.
We develop social content, landing pages, and emails with different hooks, value propositions, and CTAs—then test which ones convert.
We measure campaign ROI, subscriber growth, conversion rates, and purchase behavior to identify what’s working.
We double down on what drives revenue, cut what doesn’t, and refine your funnel to acquire more customers and increase repeat purchases.
Evaluate the performance of each marketing channel by analyzing customer value and return on investment. This process ensures that you are investing in the most profitable channels and optimizing ad spend.
If these steps make sense then we should discuss what steps you're taking so far and what Black Anvil can do to help.
“What gets measured gets improved.”
- Peter Drucker
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